Today is Day 8 in the 31 Days to Build a Better Blog challenge. Congratulations on making it this far!

Today I’m presenting you with a task that is perhaps a little less involved than some of the days so far. I wanted to give you something that would both help improve your blog but that wouldn’t take too long to either learn or implement (although it is something that you could dedicate a lot of time to if you have time on your hands).

Let’s face it, your website is never really finished. Testing pages is an inexpensive way to manage a constantly shifting audience and market. It’s great for:

1. Increasing ROI on your advertising
2. Teaching you about the likes and dislikes of your customers
3. Trying out alternatives used by competitors
4. Breaking down preconceptions about what works
5. Convincing a stubborn boss to try something new

Today I received what seemed like a fairly generic email from the website Dummies.com. I won’t republish the email (I’m not into that) but it was a fairly generic ‘could you link to our website’ type email asking for a link because they’ve redesigned their site. It even included a suggested link/code.
My reaction was not [...]