Regular Expressions (RegEx) are a set of characters you can use match one or more strings of text. The main reason to use Regular Expressions is that they support wildcard matching, letting you capture a lot of variations (in URLs for example) using a single string of characters. Here are a few examples when Regular Expressions are useful in Google Analytics…

Let’s face it, your website is never really finished. Testing pages is an inexpensive way to manage a constantly shifting audience and market. It’s great for:

1. Increasing ROI on your advertising
2. Teaching you about the likes and dislikes of your customers
3. Trying out alternatives used by competitors
4. Breaking down preconceptions about what works
5. Convincing a stubborn boss to try something new