Let’s face it, your website is never really finished. Testing pages is an inexpensive way to manage a constantly shifting audience and market. It’s great for:
- Increasing ROI on your advertising
- Teaching you about the likes and dislikes of your customers
- Trying out alternatives used by competitors
- Breaking down preconceptions about what works
- Convincing a stubborn boss to try something new








April 13th 2009 | Category: 

